California 90420 is Here! …in Theaters 4/20/12

Each year, marijuana enthusiasts and activists around the country gather to celebrate 4/20 as a holiday.  This year, a new documentary entitled CALIFORNIA, 90420 will be released on 4/20/12 in over 50 theaters nationwide, making it one the widest theatrical releases ever for a marijuana-related documentary.

90420 focuses on the rapidly open and growing marijuana trade in the State of California, which is setting precedent for the rest of the nation. The film explores the burgeoning ‘above ground’ industry through the eyes of four, 20-something characters whose real lives are caught up in the changing green landscape. This groundbreaking feature documentary is directed by Dean Shull of Catchphrase Entertainment and co-directed by New Coast Productions, one of the guys that brought you the hit comedy, WAITING…

The release of CALIFORNIA 90420 could not be timelier, and not just because of the upcoming annual national celebration day of marijuana on April 20th. The film follows faculty and students at California’s Oaksterdam University, the nation’s first college to prepare students for careers in the ever changing marijuana industry and the epicenter of legalization efforts in California. Last Monday, federal agents from the DEA and IRS raided Oaksterdam University as well as the home of Oaksterdam University Founder, Richard Lee. Although medical marijuana is legal in California, it is still prohibited under federal law, leaving Oaksterdam in a precarious legal limbo.

With Oaksterdam University now the subject of intense media scrutiny, CALIFORNIA 90420 offers viewers a unique, unfiltered perspective into what really takes place behind the doors of the school.  Following last week’s raid, Richard Lee announced his intention to step down as the leader of Oaksterdam University and pass the pipe to Dale Sky Jones, the current Executive Chancellor of Oaksterdam University.

A share of proceeds from the opening weekend box office will be donated to Oaksterdam University, in order to help ensure the school’s continued survival. CALIFORNIA 90420 will open on April 20, 2012, in select cities in California, Colorado, Connecticut, Florida, Kentucky, Illinois, Louisiana, Maryland, Massachusetts, Michigan, Nebraska, Nevada, New York, North Carolina, Ohio, Oregon, Texas, Virginia and Washington.

CALIFORNIA 90420 is a New Coast Productions Film directed by Dean Shull (Waiting) and produced and written by Dean Shull, Steve Roberts and Colin Goldman. The film features Dale Sky Jones and Oaksterdam co-founders Richard Lee and Jeff Jones.

For more information on CALIFORNIA 90420, including a complete list of theaters showing the film, please visit: www.90420.com.

John Murphy, MURPHY PR, (212) 414-0408, jmurphy@murphypr.com

Russ Posternak, MURPHY PR, (212) 414-0408, assistant@murphypr.com

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