Tonight I’m posting the first draft of a DVD wrap design concept for the movie California 90420 by CatchPhrase Entertainment and New Coast Productions out of California. I’m sure most of you are familiar with the poster I was initially commissioned to do. It was simple on a white background because it was so huge and they didn’t provide any source images at the size required to create a custom background at that print size. This project is a little more fun because I can create backgrounds from smaller images. I’m not much of a graphic designer so this is a bit out of my element as far as type setting and all but this is my attempt with the limited recourses I have, namely fonts. This is just the first conceptual comp and will change considerably before completion but I just wanted to show what I started with and how it will evolve over time with the clients’ input and added source material. Sometimes I have to just put something together to get the client thinking and deciding on what they really want, so this was a very quick mock-up. I’ll be working on the final product tomorrow and with any luck, have it posted the next day.

Just for kicks, I’m posting the movie trailer below as well as a little info on the movie premiere dates and locations. Enjoy!

 Thanks for stopping by. Have a great day and be inspired!